Apr 4, 2024 03:45 AM
https://norwegianscitechnews.com/2024/03...-not-work/
EXCERPTS: In total, nearly 250 researchers were involved in the work of testing different climate messages and tactics. Richter was part of the research team along with colleagues Senior Researcher Stepan Vesely and Professor Christian Klöckner.
[...] The researchers exposed people to different variations of climate messages and tasks related to climate change. They then investigated their attitudes towards the different climate measures and other types of responses.
[...] 86 per cent believe climate change is a threat. Attitudes varied widely from country to country and depended on both demographics and beliefs. The researchers also divided people into groups according to their nationality, political ideology, age, gender, education, and income.
[...] No point in using scare tactics in Norway. Gloom and doom messages about climate change do not work in Norway.
[...] Messages need to be adapted. Some activists believe that scare tactics are precisely what is needed in order for people to take action themselves. Others are of the opinion that it is depressing, demoralizing and counterproductive. The study supports both of these hypotheses, but it depends on what you want to achieve.
Scare tactics work if your main focus is on getting people to post about their support on social media, but the venting of anger and frustration on Facebook, TikTok or X doesn’t necessarily help the environment. If you want to gather support for things that may actually work, you need to use other means.
[...] The findings show that spreading a climate message depends on people’s attitudes towards climate change in the first place. Legislators and campaigners must adapt their messaging to the public,” says Madalina Vlasceanu, Assistant Professor at New York University and one of the people who led the research project....(MORE - missing details)
PAPER: https://www.science.org/doi/10.1126/sciadv.adj5778
EXCERPTS: In total, nearly 250 researchers were involved in the work of testing different climate messages and tactics. Richter was part of the research team along with colleagues Senior Researcher Stepan Vesely and Professor Christian Klöckner.
[...] The researchers exposed people to different variations of climate messages and tasks related to climate change. They then investigated their attitudes towards the different climate measures and other types of responses.
[...] 86 per cent believe climate change is a threat. Attitudes varied widely from country to country and depended on both demographics and beliefs. The researchers also divided people into groups according to their nationality, political ideology, age, gender, education, and income.
[...] No point in using scare tactics in Norway. Gloom and doom messages about climate change do not work in Norway.
[...] Messages need to be adapted. Some activists believe that scare tactics are precisely what is needed in order for people to take action themselves. Others are of the opinion that it is depressing, demoralizing and counterproductive. The study supports both of these hypotheses, but it depends on what you want to achieve.
Scare tactics work if your main focus is on getting people to post about their support on social media, but the venting of anger and frustration on Facebook, TikTok or X doesn’t necessarily help the environment. If you want to gather support for things that may actually work, you need to use other means.
[...] The findings show that spreading a climate message depends on people’s attitudes towards climate change in the first place. Legislators and campaigners must adapt their messaging to the public,” says Madalina Vlasceanu, Assistant Professor at New York University and one of the people who led the research project....(MORE - missing details)
PAPER: https://www.science.org/doi/10.1126/sciadv.adj5778