Fast fashion may receive final death blow from COVID-19 (UK, EU)

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The slow death of fast fashion
https://theecologist.org/2020/apr/24/slo...st-fashion

EXCERPT: This is retail Armageddon. Fast fashion faces collapse as people switch to necessary products like food during the coronavirus shutdown. Retail sales reported the sharpest fall on record last month as clothing sales plunged by a third, according to new figures. The Office for National Statistics (ONS) said total sales volumes dived 5.1 percent as many stores shut their doors in the face of the coronavirus. It added that clothing store sales saw a particularly sharp fall when compared with February, moving 34.8 percent lower. (MORE)



Could the coronavirus crisis spell the end of fast fashion?
https://www.euronews.com/2020/04/22/coul...st-fashion

INTRO: As confinement measures keep shoppers at home and stores shut, the global fashion industry has been hit hard by the COVID-19 pandemic – from suppliers to designers and retailers. "As you’re sat at home and you’re not going out to events, to dinners restaurants, into work, the need for clothes – or really the opportunity to buy – just isn’t there," BFC chief executive Caroline Rush said in an interview on Euronews Now.

The sector is now facing what she called an "inventory crisis" that has left many with unwanted stock. "The goods had been produced already, ready to go in-store before this lockdown came," she said. This situation is posing a cash flow problem within the industry, Rush said. But it also offers the sector a chance to rethink how it works – and how it could become more environmentally friendly. "There is an incredible opportunity to try and consider how we are going to reset," Rush said.

The fashion industry is responsible for 10 per cent of annual global carbon emissions, more than all international flights and maritime shipping combined, according to the United Nations Environment Programme. The current model of "fast fashion" – a quick turnover of collections to pique consumers’ interest – is exacerbating that environmental cost, as the average person now buys 60 per cent more clothing than in 2000, but keeps each garment half as long, according to McKinsey.

With the coronavirus crisis, BFC's Rush said fashion designers should be compelled to consider recycling their excess stock of garments, "so that the product we have is re-used, shredded, goes back into new yarns and created for the future," she said... (MORE)


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