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ASA protecting you from "harmful ads" (UK community)

#1
C C Offline
https://www.theguardian.com/media/2019/a...ping-rules

EXCERPT: Two television ads [...] have become the first to be banned under new rules designed to reduce gender stereotyping. The Advertising Standards Authority banned the ads, for Volkswagen and Philadelphia cream cheese, following complaints from the public that they perpetuated harmful stereotypes. The new rules, introduced at the beginning of the year, ban the depiction of men and women engaged in gender-stereotypical activities...

The ad for Volkswagen [...] showed a series of scenes including a man and a woman in a tent on a sheer cliff face, two male astronauts, a male para-athlete and a woman sitting on a bench next to a pram. ... Complainants said the ad showed men engaged in adventurous activities, that unlike her male counterpart, the female rock climber was “passive” because she was asleep, and that the woman with the pram was depicted in a stereotypical care-giving role.

Volkswagen said its ad was not sexist and that caring for a newborn was a life-changing experience about adaptation, regardless of the gender of the parent depicted. The ASA, however, “concluded that the ad presented gender stereotypes in way that was likely to cause harm”.

[...] Critics said the new rules were too draconian and that banning even the most innocuous use of gender stereotypes showed the watchdog had gone too far. “It is concerning to see the ASA take on the role of the morality police,” said Geraint Lloyd-Taylor ... "The ASA seems to be out of sync with society in general...."

[...] In the ad for the Mondelez-owned cream cheese brand... (MORE - details)


https://www.youtube-nocookie.com/embed/JeN77EHdpIw
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#2
Syne Offline
That's what non-violent fascism looks like.
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#3
confused2 Online
(Aug 14, 2019 04:24 AM)Syne Wrote: That's what non-violent fascism looks like.
Not sure where you are coming from. Non-violent fascism is the advert itself suggesting women might have some role to play in child care or the ASA for supporting the idea that it isn't women that give birth to babies?
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#4
confused2 Online
I'm not sure the advertisement would have worked with a female astronaut and a guy with the baby and a bottle of milk backed up by a field of cows (does baby milk formula comes from cows?) a factory doing the processing and then the electric car goes by - a better future for the child? In the actual advertisement I got "she's breast-feeding" and this is all good and the electric car fits in with that.
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#5
Syne Offline
(Aug 15, 2019 11:34 PM)confused2 Wrote:
(Aug 14, 2019 04:24 AM)Syne Wrote: That's what non-violent fascism looks like.
Not sure where you are coming from. Non-violent fascism is the advert itself suggesting women might have some role to play in child care or the ASA for supporting the idea that it isn't women that give birth to babies?

Certainly, you're gaslighting me.

Kids Definition of fascism

: a political system headed by a dictator in which the government controls business and labor and opposition is not permitted
- https://www.merriam-webster.com/dictionary/fascism

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#6
confused2 Online
From (for example) https://mondediplo.com/1998/01/11volkswag
Quote:In crisis-stricken Europe, the German Volkswagen group [the company referenced in the opening post], which dates back to the 1930s, is the largest car manufacturer. Like those at the helm of IG Farben and the Deutsche Bank, its founder, Ferdinand Porsche (1875-1951), came to personify the big business which placed itself at the service of the Nazi war machine, benefiting directly from the regime’s generosity and its inhuman labour legislation.
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#7
Syne Offline
Do you somehow imagine that has anything to do with an ad by the modern company? If so, you're making the same kind of stretch that fascists make to justify their actions.
How are you going to smear (pun intended) Philadelphia cream cheese?
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