Aug 14, 2019 02:50 AM
https://www.theguardian.com/media/2019/a...ping-rules
EXCERPT: Two television ads [...] have become the first to be banned under new rules designed to reduce gender stereotyping. The Advertising Standards Authority banned the ads, for Volkswagen and Philadelphia cream cheese, following complaints from the public that they perpetuated harmful stereotypes. The new rules, introduced at the beginning of the year, ban the depiction of men and women engaged in gender-stereotypical activities...
The ad for Volkswagen [...] showed a series of scenes including a man and a woman in a tent on a sheer cliff face, two male astronauts, a male para-athlete and a woman sitting on a bench next to a pram. ... Complainants said the ad showed men engaged in adventurous activities, that unlike her male counterpart, the female rock climber was “passive” because she was asleep, and that the woman with the pram was depicted in a stereotypical care-giving role.
Volkswagen said its ad was not sexist and that caring for a newborn was a life-changing experience about adaptation, regardless of the gender of the parent depicted. The ASA, however, “concluded that the ad presented gender stereotypes in way that was likely to cause harm”.
[...] Critics said the new rules were too draconian and that banning even the most innocuous use of gender stereotypes showed the watchdog had gone too far. “It is concerning to see the ASA take on the role of the morality police,” said Geraint Lloyd-Taylor ... "The ASA seems to be out of sync with society in general...."
[...] In the ad for the Mondelez-owned cream cheese brand... (MORE - details)
EXCERPT: Two television ads [...] have become the first to be banned under new rules designed to reduce gender stereotyping. The Advertising Standards Authority banned the ads, for Volkswagen and Philadelphia cream cheese, following complaints from the public that they perpetuated harmful stereotypes. The new rules, introduced at the beginning of the year, ban the depiction of men and women engaged in gender-stereotypical activities...
The ad for Volkswagen [...] showed a series of scenes including a man and a woman in a tent on a sheer cliff face, two male astronauts, a male para-athlete and a woman sitting on a bench next to a pram. ... Complainants said the ad showed men engaged in adventurous activities, that unlike her male counterpart, the female rock climber was “passive” because she was asleep, and that the woman with the pram was depicted in a stereotypical care-giving role.
Volkswagen said its ad was not sexist and that caring for a newborn was a life-changing experience about adaptation, regardless of the gender of the parent depicted. The ASA, however, “concluded that the ad presented gender stereotypes in way that was likely to cause harm”.
[...] Critics said the new rules were too draconian and that banning even the most innocuous use of gender stereotypes showed the watchdog had gone too far. “It is concerning to see the ASA take on the role of the morality police,” said Geraint Lloyd-Taylor ... "The ASA seems to be out of sync with society in general...."
[...] In the ad for the Mondelez-owned cream cheese brand... (MORE - details)