Dec 17, 2015 08:11 PM
Top Social Media Trends for 2016
http://socialmediaclub.org/blog/from-the...s-for-2016
EXCERPT: Social media has always been a very unique way to perform marketing. Ever since its conception, critics have insisted that social marketing is not a viable marketing strategy, but it has proven to be a real source of Return on Investment (ROI). Social media marketing is still changing very rapidly, and here are some of my thoughts about what we should expect in 2016....
One in ten posts on my social networks are ads
http://www.kullin.net/2015/12/social-ads...instagram/
EXCERPT: LinkedIn sponsored postOver the last few years most major social networks have introduced some form of advertsing as a revenue source. Even Instagram has now started to insert sponsored posts in the feeds for Swedish users. As users transfer from desktop use to mobile use, it becomes more and more important to place ads or sponsored posts in the news feeds instead of in a sidebar on the desktop site. The more ads that the networks can display, the more revenue they can make. However, if ads become too frequent, users will dislike it and eventually stop using the service. So balancing the number of ads is a delicate task. Too few and you aren’t making as much revenue as you could, too many and users will leave, also lowering your profit....
How Facebook Rips Off Businesses
http://www.senseimarketing.com/how-faceb...usinesses/
EXCERPT: [...] Over the past twelve months or so, Facebook has made a series of changes to its algorithms to “improve the user experience for individuals.” These well-documented (and criticized) changes to business pages include deleting “likes” (essentially followers) from business pages that have not visited or engaged in some time. Facebook claims that this last change is intended to improve the business’s insights and reach. This wouldn’t be that big a deal if Facebook had provided a rationale to businesses for the changes, explained how it would benefit them, and then offered an opt-in function for businesses to have the Likes that Facebook deems unnecessary deleted. But that would require Facebook to acknowledge that our businesses own our followers and as we all know (or should know), we don’t; Facebook owns the audience of every business on its platform....
http://socialmediaclub.org/blog/from-the...s-for-2016
EXCERPT: Social media has always been a very unique way to perform marketing. Ever since its conception, critics have insisted that social marketing is not a viable marketing strategy, but it has proven to be a real source of Return on Investment (ROI). Social media marketing is still changing very rapidly, and here are some of my thoughts about what we should expect in 2016....
One in ten posts on my social networks are ads
http://www.kullin.net/2015/12/social-ads...instagram/
EXCERPT: LinkedIn sponsored postOver the last few years most major social networks have introduced some form of advertsing as a revenue source. Even Instagram has now started to insert sponsored posts in the feeds for Swedish users. As users transfer from desktop use to mobile use, it becomes more and more important to place ads or sponsored posts in the news feeds instead of in a sidebar on the desktop site. The more ads that the networks can display, the more revenue they can make. However, if ads become too frequent, users will dislike it and eventually stop using the service. So balancing the number of ads is a delicate task. Too few and you aren’t making as much revenue as you could, too many and users will leave, also lowering your profit....
How Facebook Rips Off Businesses
http://www.senseimarketing.com/how-faceb...usinesses/
EXCERPT: [...] Over the past twelve months or so, Facebook has made a series of changes to its algorithms to “improve the user experience for individuals.” These well-documented (and criticized) changes to business pages include deleting “likes” (essentially followers) from business pages that have not visited or engaged in some time. Facebook claims that this last change is intended to improve the business’s insights and reach. This wouldn’t be that big a deal if Facebook had provided a rationale to businesses for the changes, explained how it would benefit them, and then offered an opt-in function for businesses to have the Likes that Facebook deems unnecessary deleted. But that would require Facebook to acknowledge that our businesses own our followers and as we all know (or should know), we don’t; Facebook owns the audience of every business on its platform....