Gillette's new #metoo advertisement

[Magical Realist]

I have no problem with the "woke commercial". I hope to see more of them. It beats being pounded over the head with the regular stupid commercials.

[Syne]

This is true for the most part. We’ve always been the trend setters. We decide what’s sexy and what’s not. We even define our own beauty. Big boobs in—big boobs out. Skinny in—skinny out. We have more control than we think.

What men find attractive is not dictated by trend.

[Secular Sanity]

What men find attractive is not dictated by trend.

There are a few universal qualities, such as symmetrical faces, health, and cleanliness, but beyond these, our culture influences our taste.
I never liked beards or man buns before, but since I’ve been venturing further and further into more rugged areas, I like 'em now.

And like you said, "Sexual desire in men is very object oriented." Some even enjoy depersonalizing their partner altogether as a disembodied object of sexual desire. So, yeah, there are men that will even fuck a hole in the wall.

[Leigha]

Women are visual, too. This is why many wives of older, unattractive rich men, can be found fucking the hired help. lol

[Syne]

What men find attractive is not dictated by trend.

There are a few universal qualities, such as symmetrical faces, health, and cleanliness, but beyond these, our culture influences our taste.
I never liked beards or man buns before, but since I’ve been venturing further and further into more rugged areas, I like 'em now.

And like you said, "Sexual desire in men is very object oriented." Some even enjoy depersonalizing their partner altogether as a disembodied object of sexual desire. So, yeah, there are men that will even fuck a hole in the wall.

And you're a woman, whose attraction is very much more socially oriented than a man's.

What men are attracted to seems to vary with their sense of stress.

But do times of hardship actually shift body size preferences? Science to date has supported this hypothesis, as hungrier and poorer men prefer larger women. But what Swami and Tovée wanted to know was whether the stress had to be related to food scarcity. What about other kinds of stress? Does stress in general shift preferences, or only hardship?
...
The results were clear. The stressed out guys preferred a larger body size than their relaxed counterparts - but that was not all. "Men experiencing stress not only perceive a heavier female body size as maximally attractive, but also more positively perceive heavier female body sizes and have a wider range of body sizes considered physically attractive," explain the authors.
- https://blogs.scientificamerican.com/sci...ger-butts/

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Women are visual, too.

No one said otherwise.

[RainbowUnicorn]

i keep thinking of the old spice ad campaign that was really popular.

i have not seen the gillette advert. i feel more a compulsion to not watch it.

noting your comments that you think the advert is a condescending trend whore attempt
while keeping in mind the premise of how i like the idea of new shiny things. new beginnings. new experiences. etc etc...

brand statements...
do women buy mens razors or do men buy them ?
 im guessing around 60% bought by women.

can we postulate the comic idea of a women buying her male partner a gillette razor and throwing it to him across the room saying "its time for you to be a better man"

i doubt men buy womens razors for them.

I think you're on to something, RU.

Most ad campaigns have always been stereotypical. Ours directed towards beauty and theirs towards behavior.

"The best man a man can get"

"She's got it
Yeah baby, she's got it
Well, I'm your Venus
I'm your fire
At your desire"

But take a look at some of the old ads. They depict women thinking that their husbands no longer care about them because they’re not clean shaven. Men not getting a job because they’re not clean shaven. Men not being welcomed into homes, etc. One of them even says that woman is the great civilizer. 

If it were not for her man would revert to whiskers and carry a club. Woman does much for the Gillette because it is her presence, her influence that puts the emphasis on good cloths, clean linen, and a clean shave. She admires the clean, healthy skin of the man who uses a Gillette. She does not approve the ladylike massage-finish of the tonsorial artist. The massaged appearance ceased to be “class” largely because she said so.

This is true for the most part. We’ve always been the trend setters. We decide what’s sexy and what’s not. We even define our own beauty. Big boobs in—big boobs out. Skinny in—skinny out. We have more control than we think.

Women are more critical when it comes to appearances. I can wear worn out sweatpants and most men could care less but I dress to the nines when I’m in the company of other women.

I don’t see anything wrong with it. The new trend is, "If you want to get laid, don’t be a Harvey."

Preppy
SNAG(sensitive new age guy)
Metro-sexual

"If you want to get laid, don’t be a Harvey."

predatory masculinity may be fun in role play sex.
but its never been seen as an acceptable form of social interaction.
the only reason it has been accepted(outside of slavery) is because there is a pay off taking place.

now that womens industrys are shedding the sexual predators that sat at the top & bottom feeding & managing them.
things should become a lot better.


notice the massive advancement in(more civilized countrys) sex workers & strip clubs where women have become empowered like the prime asset of any normal business model.
other 1st world less civilised countrys still victimise women to keep them in a slave like position. the usa is one of those.

Women are more critical when it comes to appearances.

genetic pre-disposition to protect the offspring gives women a leaning into being more mentally capable of and a leaning toward groups, sets, networking associated food & disease types etc etc.
being OCD about a babys skin condition and infections & diseases, what looks healthy & unhealthy is a survival Darwinian type attribute.


a sick poor genetics male can appear strong.
but a sick female may infect the heard of other females & definitely wont survive pregnancy and childbirth.
1 sick baby in a heard may infect the other babys and mothers.
etc etc.


material shopping and constantly changing elements like fashion and design cater directly to the core mental strengths of the mind that deal with a high turn over of facets that deal with critical survival linked attributes.


culture and nurture has discouraged women from competing against men or women for the last 2000 years(patriarchal power systems and religions)


only 1 generation ago school girls doing exercise would be seen equal to running naked down the main street at lunch time
still is in most Muslim areas and conservative christian areas(though some have adopted group stand up exercise movements[Indonesia, Philippines, malasia ?]) per-female-puberty) .

[Syne]

https://www.youtube-nocookie.com/embed/x_HL0wiK4Zc

https://www.youtube-nocookie.com/embed/-X94TPrzWsI

[Leigha]

I skimmed through the ''toxic femininity" video, and disagree with the idea of toxic masculinity or femininity. I believe there are sociopaths among us, people who simply don't know how to treat anyone, have no conscience, and use the social narratives as crutches to further their behaviors. We fall into a dangerous area of labeling sociopathic traits as being linked to femininity or masculinity. Instead, why not simply try to bring to the discussion, the idea that women are just as capable of lying, bullying, and harassing behaviors, as men? It has nothing to do with femininity. People don't behave badly because of their gender, therefore, I don't believe there is such a thing as toxic masculinity or femininity. As if there is this invisible threshold of masculine or feminine innate behavior, that if crossed, will be ''toxic.'' That's how I tend to see it, fwiw.

As an aside, the label of toxic masculinity is often used by women who see average, basic masculine behaviors as toxic. Aggression, assertiveness, competitiveness, leadership desires, dominant behavior during sex, are simply masculine behaviors, in my eyes. And I like those behaviors, I'm attracted to those behaviors, as a woman. But, those traits seem to be what come up in conversations around the idea of ''toxic masculinity.'' The idea of rape being seen as a toxic masculine behavior, is also a fallacy, from my pov. Men are not inherently interested in raping women, again, sociopaths are. I just don't like these labels, because it supports rape culture, and the idea that all men, if left unchecked, will become wild savage beasts, unable to retrain their carnal desires. If you're encountering those types of men on a regular basis, I'd like to know where you're hanging out. lol

[Syne]

I skimmed through the ''toxic femininity" video, and disagree with the idea of toxic masculinity or femininity. I believe there are sociopaths among us, people who simply don't know how to treat anyone, have no conscience, and use the social narratives as crutches to further their behaviors. We fall into a dangerous area of labeling sociopathic traits as being linked to femininity or masculinity. Instead, why not simply try to bring to the discussion, the idea that women are just as capable of lying, bullying, and harassing behaviors, as men? It has nothing to do with femininity. People don't behave badly because of their gender, therefore, I don't believe there is such a thing as toxic masculinity or femininity. As if there is this invisible threshold of masculine or feminine innate behavior, that if crossed, will be ''toxic.'' That's how I tend to see it, fwiw.

I think "the idea that women are just as capable of lying, bullying, and harassing behaviors, as men" is the whole point to that video. It's only labeled as "toxic femininity" as a rebuttal to Gillette.

But yeah, bad people are just bad people.

[Leigha]

I skimmed through the ''toxic femininity" video, and disagree with the idea of toxic masculinity or femininity. I believe there are sociopaths among us, people who simply don't know how to treat anyone, have no conscience, and use the social narratives as crutches to further their behaviors. We fall into a dangerous area of labeling sociopathic traits as being linked to femininity or masculinity. Instead, why not simply try to bring to the discussion, the idea that women are just as capable of lying, bullying, and harassing behaviors, as men? It has nothing to do with femininity. People don't behave badly because of their gender, therefore, I don't believe there is such a thing as toxic masculinity or femininity. As if there is this invisible threshold of masculine or feminine innate behavior, that if crossed, will be ''toxic.'' That's how I tend to see it, fwiw.

I think "the idea that women are just as capable of lying, bullying, and harassing behaviors, as men" is the whole point to that video. It's only labeled as "toxic femininity" as a rebuttal to Gillette.

But yeah, bad people are just bad people.

Okay then, agree. Sadly, we (society) tends to celebrate bad behaviors in women. ''You go girl,'' seems to be the mantra when films depict women beating up men, and so on. If women scream at men from across the street (aka female catcalling?) we applaud that, but Europe is passing laws to keep men from doing this to women. The feminist movement is fluid, and as it morphs, it seems to be promoting this image of women being permitted to do whatever we wish, without consequences. No one should question me, no one should doubt me, I should be believed at all costs, because well, I'm a woman. I don't feel empowered at all by such nonsense.

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This is also why I dislike this new Gillette ad, because it just distances men and women even further, because it comes across as sycophantic.

Yes, men, you keep falling on your knees, groveling to all us women for how awful you are! And you will like it that way.