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For popularity on Twitter, partisanship pays

#1
C C Offline
One's political "denomination" becomes a crucial social affiliation as churchly divisions of Protestantism fade into generic religion and obscurity.

https://www.sciencenews.org/blog/scicuri...nship-pays

EXCERPT: . . . There were a relatively small number of users who followed and tweeted about news from both sides of the political spectrum. But “if you’re bipartisan, you’re punished for being bipartisan,” Garimella explains. Those users are “less popular, less influential in their networks and their content gets less engagement.” Ouch. He and his colleagues posted their results January 5 at arXiv.org.

[...] Many users of social media would probably like to think they are among the bipartisan few, hearing and sharing content from both sides. But, Garimella shows that is just not true. “People get riled up for partisan content.” [...] the tweets neatly gathered into two distinct lumps — one on the political left, and one on the right. Conservatives tweet conservative links, and liberals tweet liberal links. And that goes for the tweets of people they followed too. “We find that a majority of users produce and consume content from the same ideology,” says Garimella. “This is evidence that people are in these echo chambers because they aren’t being exposed to the other side.”

[...] Garimella notes, the promotion of only partisan content isn’t doing anyone any favors. “Platforms like Facebook and Twitter have made it easier for people to be encompassed in their own bubbles,” he says. “It makes it easy to hate the other side.” And if you’re not deliberately seeking news outside a certain sphere, “you’re getting biased information, and you’re not aware you’re not getting information outside of the bubble.”

MORE: https://www.sciencenews.org/blog/scicuri...nship-pays
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