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Conspiracy theories: The need to feel unique

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https://aeon.co/ideas/want-to-feel-uniqu...ile-people

EXCERPT: . . . Most blame the conspiracy mentality on a sense of profound lack of control in their lives, whether due to randomness or the machinations of others. In one study, research participants who were asked to remember instances over which they had no control, such as the weather, were more likely to accept a conspiracy theory than those who were asked to remember instances in which they do have control (eg what they wear or eat). In a similar vein, survey respondents who faced working conditions with reduced levels of control (eg long-term unemployment, temporary employment) expressed greater levels of a conspiracy mentality than those who had more control (eg permanent employment). The rationale behind this is that lacking control increases the need to engage in the compensatory illusion of control – that is, in conspiracy theories. Detecting patterns where there are, in fact, none at least leaves open the possibility of gaining control, whereas the attribution of, say, a natural disaster to unchangeable and uncontrollable weather dynamics does not.

While there’s something to this, it isn’t the full story. This compensatory theory portrays conspiracy theorists as nothing but the poor victims of control deprivation, clinging to conspiracy as the last defence against a chaotic world. This almost stereotypical image, though, is contradicted by the often vocal, evangelising conduct of actual conspiracy theorists, their claims to superior insight, and their degradation of non-believers as ignorant sheep (German conspiracy theorists label the uninformed masses Schlafschaf, literally ‘sleepsheep’). What this observation suggests is that adopting a conspiracy belief doesn’t always have to be mere compensation for a lack of control but can be instrumental in its own way. Belief in conspiracies can serve to set oneself apart from the ignorant masses – a self-serving boast about one’s exclusive knowledge. Adherence to conspiracy theory might not always be the result of some perceived lack of control, but rather a deep-seated need for uniqueness. My research team and I tested this gut hypothesis empirically through a series of studies.

MORE: https://aeon.co/ideas/want-to-feel-uniqu...ile-people
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