Nov 9, 2025 05:57 PM
(This post was last modified: Nov 9, 2025 05:58 PM by C C.)
Women are hiding their boyfriends online and there's more than one reason why
https://www.bbc.com/news/articles/c93x1q5395do
EXCERPT: Tawana is one of many women reluctant to hard-launch their relationship online, and social media users are picking up on it.
So much so that last month, British Vogue published an article titled "Is Having a Boyfriend Embarrassing Now?", which inspired TikTok and Instagram posts asking the same question.
In the viral article, writer Chante Joseph suggests there has been a shift in how heterosexual women present their relationships online, writing that women want to reap the "social benefits" of having a partner, without appearing "boyfriend-obsessed". Posting your partner frequently can come across as "cringe" and "culturally loser-ish", Joseph writes.
On a more serious note, she says having a boyfriend is no longer "considered an achievement", and isn't seen to make you any more - or less - of a woman in the way it might once have done. She believes women are hesitating to post their partners because of the "patriarchy we live under, and how oppressive it is to women".
"A lot of women have been saying, it's cool to have a fiance. It's cool to have a husband," Joseph told BBC Radio 4's Woman's Hour on Wednesday. "It's not. We need to re-evaluate our relationship with men in this political climate."
She tells BBC News she received a "plethora of DMs" from people telling her they'd unfollowed her because they could no longer relate to her content once she had a boyfriend. "That day I think about 1,000 people unfollowed me," Yeboah recalls.
But she says she understands why people can find boyfriend-related content too much. "A lot of relationship content is corny - I think people kind of just cringe now when they see it."
"They're selling a distinct aesthetic, a distinct taste," Dr Brooks explains. "They're catering to a very devoted and distinct audience, so if they go off brand they confuse their audience base, and people will just leave them." (MORE - missing details)
https://www.bbc.com/news/articles/c93x1q5395do
EXCERPT: Tawana is one of many women reluctant to hard-launch their relationship online, and social media users are picking up on it.
So much so that last month, British Vogue published an article titled "Is Having a Boyfriend Embarrassing Now?", which inspired TikTok and Instagram posts asking the same question.
In the viral article, writer Chante Joseph suggests there has been a shift in how heterosexual women present their relationships online, writing that women want to reap the "social benefits" of having a partner, without appearing "boyfriend-obsessed". Posting your partner frequently can come across as "cringe" and "culturally loser-ish", Joseph writes.
On a more serious note, she says having a boyfriend is no longer "considered an achievement", and isn't seen to make you any more - or less - of a woman in the way it might once have done. She believes women are hesitating to post their partners because of the "patriarchy we live under, and how oppressive it is to women".
"A lot of women have been saying, it's cool to have a fiance. It's cool to have a husband," Joseph told BBC Radio 4's Woman's Hour on Wednesday. "It's not. We need to re-evaluate our relationship with men in this political climate."
She tells BBC News she received a "plethora of DMs" from people telling her they'd unfollowed her because they could no longer relate to her content once she had a boyfriend. "That day I think about 1,000 people unfollowed me," Yeboah recalls.
But she says she understands why people can find boyfriend-related content too much. "A lot of relationship content is corny - I think people kind of just cringe now when they see it."
"They're selling a distinct aesthetic, a distinct taste," Dr Brooks explains. "They're catering to a very devoted and distinct audience, so if they go off brand they confuse their audience base, and people will just leave them." (MORE - missing details)
