Oct 2, 2015 06:54 PM
http://2020science.org/2015/09/30/why-do...nce-blogs/
EXCERPT: [...] Surprisingly, we don’t have a good answer to this. [...] This is a problem from a science communication perspective, because if we don’t know who we’re engaging, and why they’re engaged, it’s very difficult to communicate effectively. To address this rather vital knowledge gap, Dr. Paige Jarreau – one of the foremost researchers on science blogging – has a plan. Working with 60 bloggers, she will be conducting a large-scale survey of science blog readers to map out who reads these blogs, and why....
EXCERPT: [...] Surprisingly, we don’t have a good answer to this. [...] This is a problem from a science communication perspective, because if we don’t know who we’re engaging, and why they’re engaged, it’s very difficult to communicate effectively. To address this rather vital knowledge gap, Dr. Paige Jarreau – one of the foremost researchers on science blogging – has a plan. Working with 60 bloggers, she will be conducting a large-scale survey of science blog readers to map out who reads these blogs, and why....