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Reputation economy: Data that evaluates you, whether you want it or not

#1
C C Offline
http://motherboard.vice.com/read/peeple-...not-people

EXCERPT: "Peeple" is an app that lets users rate and review anybody they come across, even if they haven’t signed up for the service themselves. It won’t be released until November, but the internet is already freaking out about the privacy implications of a profile that you didn’t create or consent to existing on an app that you don’t use. Others revile the idea of a society of mutual spies.

All of these concerns are valid and concerning, but they miss the point. Because Peeple isn’t for people, in the “Average Joe or Jane” sense, to use. Peeple is for employers to pick out who their best prospects are. [...] “Let's see how helpful three-out-of-five star reviews are to your professional reputation." Someone you had coffee with once thought you were impulsive and confrontational, and left you a middling review? A potential employer might choose the candidate with reviews extolling their kindness and enthusiasm.

[...] Peeple is hardly the first expression of the “reputation economy” [...] Peeple is merely the first app to tie it all together....
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