Jun 25, 2015 06:26 AM
http://www.gizmag.com/lexus-hoverboard/38176/
EXCERPT: For years, designers and startups have been attempting to mimic fiction and create a hoverboard like the one famously piloted by Marty McFly in Back to the Future II. Those efforts have only accelerated now that it's 2015, the year in the "future" that the famous hoverboard scene was set. We never expected a luxury automaker to throw its hat into the hoverboard ring, but today (that's June 24, not April 1), that's exactly what Lexus did.
The hoverboard arena has traditionally been dominated by disappointing hardware, unlikely designs and outright hoaxes, but a design from the world's largest automaker brings a bit of hope. It also brings a lot of questions. Is Lexus for real? Is it just a clever ad campaign to create buzz? Will the first convincing hoverboard really come from a major global automaker, as opposed to a determined inventor or purpose-formed start-up?....
EXCERPT: For years, designers and startups have been attempting to mimic fiction and create a hoverboard like the one famously piloted by Marty McFly in Back to the Future II. Those efforts have only accelerated now that it's 2015, the year in the "future" that the famous hoverboard scene was set. We never expected a luxury automaker to throw its hat into the hoverboard ring, but today (that's June 24, not April 1), that's exactly what Lexus did.
The hoverboard arena has traditionally been dominated by disappointing hardware, unlikely designs and outright hoaxes, but a design from the world's largest automaker brings a bit of hope. It also brings a lot of questions. Is Lexus for real? Is it just a clever ad campaign to create buzz? Will the first convincing hoverboard really come from a major global automaker, as opposed to a determined inventor or purpose-formed start-up?....
