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+--- Thread: Lexus has developed a hoverboard ... seriously (/thread-1041.html)
Lexus has developed a hoverboard ... seriously - C C - Jun 25, 2015
http://www.gizmag.com/lexus-hoverboard/38176/
EXCERPT: For years, designers and startups have been attempting to mimic fiction and create a hoverboard like the one famously piloted by Marty McFly in Back to the Future II. Those efforts have only accelerated now that it's 2015, the year in the "future" that the famous hoverboard scene was set. We never expected a luxury automaker to throw its hat into the hoverboard ring, but today (that's June 24, not April 1), that's exactly what Lexus did.
The hoverboard arena has traditionally been dominated by disappointing hardware, unlikely designs and outright hoaxes, but a design from the world's largest automaker brings a bit of hope. It also brings a lot of questions. Is Lexus for real? Is it just a clever ad campaign to create buzz? Will the first convincing hoverboard really come from a major global automaker, as opposed to a determined inventor or purpose-formed start-up?....
RE: Lexus has developed a hoverboard ... seriously - Magical Realist - Jun 28, 2015
Seems to me such an extravagant investment overlooks the entirely niche nature of its own market. There's only so many people physically and mentally constituted to balance themselves standing on a swiftly moving board or boards. Skiiers, skateboarders, and surfers. And these aren't usually among those who can come close to affording any product put out by the posh Lexus Corporation.