"For Jay Torres, the hardest part of California's devastating drought wasn't the shorter showers or the fact that he couldn't wash his car. It was looking at his lawn, which withered and died when he cut back on watering. So he got creative. The San Bernardino resident hired someone to paint his grass green.
"It became a real eyesore, and we live in an area where everyone keeps their yard really nice," Torres said. "I heard about a service where people paint your lawn so it looks like the real thing and thought, why not? "
A Long Beach landscaper armed with a canister of paint showed up at Torres's front door a few days later. Now the lawn sports a glittering shade of emerald green that should last anywhere from three to six months.
"We've had lots of people stop over and say it looks good," Torres said. "It's this really bright, popping green." Some of the neighbors have even said they're thinking of dyeing their grass green to match.
The story is far from unique. Companies that promise to paint lawns are cropping up all over California. The service lets homeowners cut back on water use without sacrificing curb appeal.
But the cosmetic cover-up masks an ugly reality: The Golden State is three years into what has now become its worst drought on record. And it's only getting worse.
The U.S. Drought Monitor upgraded the intensity last week with a warning that more than half the state is now experiencing "exceptional" drought—the most severe category, according to federal researchers.
Mandatory statewide water restrictions took effect at the start of the month, as state officials work to save what little water remains. Hosing down driveways is off-limits, and lawn water runoff is strictly forbidden under the new rules. Anyone found in violation can be fined up to $500.
"We don't know how long it's going to last, so we need to prepare for the worst-case scenario," said Felicia Marcus, the chairwoman of the California State Water Resources Control Board.
The Golden State has seen its fair share of drought. And, in the past, water shortages have lasted as long as six years. But scientists are starting to predict that this drought could last much longer. Lynn Ingram, a paleoclimatologist at the University of California (Berkeley), says the state might be in the midst of a "megadrought," that could continue for more than a century.
The drought has not been kind to California. Massive wildfires have devastated state parks, forced people to leave their homes, and stretched the state's budget. Water shortages have created havoc for farmers and ranchers. And ski resorts have had to shut down due to lack of snow.
But there's at least one economic bright spot: Lawn painters have been quick to capitalize on the state's extreme weather—and they're making a killing."===http://www.nationaljournal.com/energy/ca...n-20140805
"It became a real eyesore, and we live in an area where everyone keeps their yard really nice," Torres said. "I heard about a service where people paint your lawn so it looks like the real thing and thought, why not? "
A Long Beach landscaper armed with a canister of paint showed up at Torres's front door a few days later. Now the lawn sports a glittering shade of emerald green that should last anywhere from three to six months.
"We've had lots of people stop over and say it looks good," Torres said. "It's this really bright, popping green." Some of the neighbors have even said they're thinking of dyeing their grass green to match.
The story is far from unique. Companies that promise to paint lawns are cropping up all over California. The service lets homeowners cut back on water use without sacrificing curb appeal.
But the cosmetic cover-up masks an ugly reality: The Golden State is three years into what has now become its worst drought on record. And it's only getting worse.
The U.S. Drought Monitor upgraded the intensity last week with a warning that more than half the state is now experiencing "exceptional" drought—the most severe category, according to federal researchers.
Mandatory statewide water restrictions took effect at the start of the month, as state officials work to save what little water remains. Hosing down driveways is off-limits, and lawn water runoff is strictly forbidden under the new rules. Anyone found in violation can be fined up to $500.
"We don't know how long it's going to last, so we need to prepare for the worst-case scenario," said Felicia Marcus, the chairwoman of the California State Water Resources Control Board.
The Golden State has seen its fair share of drought. And, in the past, water shortages have lasted as long as six years. But scientists are starting to predict that this drought could last much longer. Lynn Ingram, a paleoclimatologist at the University of California (Berkeley), says the state might be in the midst of a "megadrought," that could continue for more than a century.
The drought has not been kind to California. Massive wildfires have devastated state parks, forced people to leave their homes, and stretched the state's budget. Water shortages have created havoc for farmers and ranchers. And ski resorts have had to shut down due to lack of snow.
But there's at least one economic bright spot: Lawn painters have been quick to capitalize on the state's extreme weather—and they're making a killing."===http://www.nationaljournal.com/energy/ca...n-20140805