Apr 22, 2015 04:38 PM
http://www.neurosciencemarketing.com/blo...-timer.htm
EXCERPT: [...] The change that increased revenue by 9% was the addition of a small countdown timer showing how much time was left for next-day delivery.
[...] A timer creates a sense of urgency in visitors. Urgency relates to some well-established principles of persuasion psychology: scarcity and fear of missing out (FoMO). [...] When an item is thought to be in short supply, it is more desirable than the same item in abundance.
FoMO can refer to either missing out on social interactions or, more broadly, any desirable opportunity. It’s behind behaviors like compulsively checking Facebook, and is exploited by marketers in many ways.
[...] Timers can be particularly powerful triggers for urgency. First, they are specific.
[...] Second, unlike most of the content on the website, the timer isn’t static. Our brains are constantly scanning the environment for danger and opportunity, and quickly dismiss whatever hasn’t changed lately as unimportant. Something that is moving, or that is different from we last saw it, is far more likely to get our attention.
[...] If there’s good science behind the countdown timer concept, and virtually all conversion optimization experts think they will improve conversion, why do so few sites have them? ....
EXCERPT: [...] The change that increased revenue by 9% was the addition of a small countdown timer showing how much time was left for next-day delivery.
[...] A timer creates a sense of urgency in visitors. Urgency relates to some well-established principles of persuasion psychology: scarcity and fear of missing out (FoMO). [...] When an item is thought to be in short supply, it is more desirable than the same item in abundance.
FoMO can refer to either missing out on social interactions or, more broadly, any desirable opportunity. It’s behind behaviors like compulsively checking Facebook, and is exploited by marketers in many ways.
[...] Timers can be particularly powerful triggers for urgency. First, they are specific.
[...] Second, unlike most of the content on the website, the timer isn’t static. Our brains are constantly scanning the environment for danger and opportunity, and quickly dismiss whatever hasn’t changed lately as unimportant. Something that is moving, or that is different from we last saw it, is far more likely to get our attention.
[...] If there’s good science behind the countdown timer concept, and virtually all conversion optimization experts think they will improve conversion, why do so few sites have them? ....