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Apple iCar: Does it Really Appear to Be What it Seems Like?

#1
C C Offline
http://www.konstantinfo.com/blog/apple-i...eems-like/

EXCERPT: The Apple Watch is still on the verge of enjoying the attention and valuable opinions of the users, and here is again a bash from Apple, the iCar!! This rumored car is believed to be launched against its rivals, Google and Tesla. The probable iCar is believed to have the “self-driven functionality”. Hundreds of people at Apple are said to be secretly working on a design for an electric people-carrier which has been given the code name “Titan”. So far, the technology firm has declined to comment on the project, but sources close to the company told the Wall Street Journal that it wanted to revolutionize electric cars in the same way that the iPhone shook up the smartphone market....
#2
Yazata Offline
(Apr 11, 2015 08:59 PM)C C Wrote: So far, the technology firm has declined to comment on the project, but sources close to the company told the Wall Street Journal that it wanted to revolutionize electric cars in the same way that the iPhone shook up the smartphone market....

Yeah, it's pretty clear that Apple has joined the rush towards self-driving robot cars. It isn't clear what, if anything, would distinguish an Apple-Car from competing autonomous cars.

It's starting to be a crowded field. Competitors aren't restricted to Tesla and Google. Delphi Automotive just had their car drive across the United States, most of it under autonomous control. Mercedes Benz has an autonomous car project that's pretty far along. Their prototype was recently driving around San Francisco for publicity photo-shoots. My brother tells me that Volkswagen has an autonomous car research and development facility not far from my house here in Silicon Valley. The Detroit auto manufacturers and the Japanese are obviously working on robot cars.

The challenge that tech firms like Google and Apple face is that they have no experience at all in designing and manufacturing automobiles. (Just like Detroit probably lacks the necessary in-house computer expertise.)

It might be more realistic for a tech firm to enter into a partnership with an experienced car company, where the car company builds the car, and the tech company is responsible for its 'nervous system'.

Given Apple's stylishness, I can see a car that another car company builds in conjunction with them being branded as an Apple product. That might create more consumer excitement and 'gotta-have-it' lust than it would if you called it a Chevy, Ford or Toyota.

(Teslas are already cool. Anything Elon Musk does is cool simply by default.)


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