Health professionals need to be cautious on social media (online community)


INTRO: For health professionals on social media, posting just one negative comment in frustration may harm their credibility with current or potential clients, according to a new Canadian study published in the Journal of Medical Internet Research. In today’s highly-connected world, many professionals use social media as a platform to promote their businesses. But in doing so, the line between one’s personal and professional lives can become blurred, potentially resulting in public mistakes which can harm professional credibility.

In the new study, the researchers investigated Facebook factors that may affect people’s perceptions of professionalism. They discovered that posting just one subtle comment expressing workplace frustration was enough for people to view the poster as a less credible health care professional. “This study provides the first evidence of the impact health professionals’ personal online disclosures can have on credibility,” said psychology professor Dr. Serge Desmarais at the University of Guelph (U of G) in Ontario, Canada. This finding is significant not only because health professionals use social media in their personal lives, but are also encouraged to use it to promote themselves and engage with the public.” (MORE)

Possibly Related Threads…
Thread Author Replies Views Last Post
  Elon Musk claims he’s deleting his Twitter account (online community) C C 4 121 Jun 19, 2019 02:25 AM
Last Post: RainbowUnicorn
  Fascist dog whistles on social media Magical Realist 13 593 Mar 21, 2019 09:29 PM
Last Post: Syne
  Celebrities: 50 ways social media can destroy your business (and career) C C 0 203 May 30, 2018 08:09 PM
Last Post: C C
  Grassroots campaign to save *The Expanse* begins (online community) C C 0 224 May 18, 2018 03:50 PM
Last Post: C C
  Internet denizenry + Inherent hierarchal nature of social media C C 0 413 May 20, 2016 02:06 AM
Last Post: C C
  Social media buzzes with 'gravitational waves may have been discovered' C C 1 456 Jan 13, 2016 01:30 AM
Last Post: Magical Realist
  Top social media trends for 2016 + Social network ads + How FB rips off businesses C C 0 471 Dec 17, 2015 08:11 PM
Last Post: C C
  5 Must-Follow Pinterest Boards for Social Media Fans C C 0 413 Dec 3, 2015 06:28 PM
Last Post: C C
  How 'deviant' messages flood social media C C 0 475 Nov 18, 2015 09:03 PM
Last Post: C C
  Star Wars trailer stirs troll activity across social media C C 2 751 Oct 21, 2015 10:22 PM
Last Post: C C

Users browsing this thread: 1 Guest(s)