I had a Zima or two back in the day. Lemon limey and refreshing. And it was BEER! A beer that to me actually tasted good! I guess I was never one for representing my manhood thru what I was killing my brain cells with.
"There are a million ways to slight a rival's manhood, but to suggest that he enjoys Zima is one of the worst. Zima was the original "malternative"—a family of alcoholic beverages that eventually came to include such abominations as Smirnoff Ice and Bacardi Silver—and it has long been considered the very opposite of macho: a drink that fragile coeds swill while giving each other pedicures.
That stereotype has persisted despite the fact that Zima's brief heyday came nearly 15 years ago. The brand was then hailed as a marketing coup, an ingenious way to sell beer—or rather, a clear, beerlike solution—to consumers who eschewed traditional suds. But virtually overnight, Zima was done in by its medicinal taste and girly-man rep: After selling an astounding 1.3 million barrels in 1994, the year it went national, Zima's sales fell to just 403,000 barrels in 1996.
Many drinkers assume that Zima vanished shortly thereafter and has since existed solely as a punch line. But Zima actually survived for more than another decade, until MillerCoors pulled the plug on Oct. 10. Rarely has such a famously maligned product enjoyed such a lengthy run—a testament to its brewers' Madonna-like knack for reinvention. The Zima that died a quiet death last month bore little resemblance to the malternative that swept the nation during President Clinton's first term....===http://www.slate.com/articles/life/drink..._zima.html
"There are a million ways to slight a rival's manhood, but to suggest that he enjoys Zima is one of the worst. Zima was the original "malternative"—a family of alcoholic beverages that eventually came to include such abominations as Smirnoff Ice and Bacardi Silver—and it has long been considered the very opposite of macho: a drink that fragile coeds swill while giving each other pedicures.
That stereotype has persisted despite the fact that Zima's brief heyday came nearly 15 years ago. The brand was then hailed as a marketing coup, an ingenious way to sell beer—or rather, a clear, beerlike solution—to consumers who eschewed traditional suds. But virtually overnight, Zima was done in by its medicinal taste and girly-man rep: After selling an astounding 1.3 million barrels in 1994, the year it went national, Zima's sales fell to just 403,000 barrels in 1996.
Many drinkers assume that Zima vanished shortly thereafter and has since existed solely as a punch line. But Zima actually survived for more than another decade, until MillerCoors pulled the plug on Oct. 10. Rarely has such a famously maligned product enjoyed such a lengthy run—a testament to its brewers' Madonna-like knack for reinvention. The Zima that died a quiet death last month bore little resemblance to the malternative that swept the nation during President Clinton's first term....===http://www.slate.com/articles/life/drink..._zima.html