McMansion Hell

Paraphrased quote from the video: "Give people the vocabulary and the knowledge that they hate that and know why they hate that."

A darker example would be Steve Dahl gradually broadcasting a conceptual template over the airwaves that cognitively restructured the brains of a segment of the population to better discern that they hated disco music, and why. The feeling was probably already there, but a raw sensation or affective state without intellectual apprehension and refinement into distinct phenomena is fairly non-motivating. (The night when straight white males tried to kill disco)

Eric M. Rubenstein, on Wilfrid Sellars: ". . . to be aware of something, x, one must have a concept for x. But there is a flip side to this. If one has a concept of x, one can be aware of x’s. With the concept of x in hand, that is, you can notice all sorts of things you didn’t notice before you had that concept. For instance, a physicist looks at a puff of smoke in a cloud chamber and sees an electron discharged. She comes to have non-inferential knowledge of something we might not, as she has certain concepts we don’t as laypeople, as well as an ability to apply them directly to her experience. In other words, perception is concept-laden, and depending on what concepts you have, you can perceive different things. [...] What else is required besides the actual sensation? In short, knowledge requires concepts, and since concepts are linguistic entities, we can say that knowledge requires a language. To know something as simple as that the patch is red requires an ability to classify that patch, and Sellars thinks the only resource for such rich categorization as adult humans are capable of comes from a public language."

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