http://www.theatlantic.com/technology/ar...nd/497801/
Quote: A more slippery existential problem is that new ways for driverless cars to communicate with pedestrians will only work if people respond to them. But getting people to respond to a new kind of design signal—just getting them to understand it in the first place—is iffy at best.
“People hate ambiguity and unpredictability,” said Chris Rockwell, the CEO and founder of Lextant, a design consulting firm. “I don’t care if it’s your toaster or your car; if you’re confused, you’re not having a great experience. And if it acts in strange or unpredictable ways, it’s not acceptable.”