Different kinds of buzzes

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"We’ve all heard the folk wisdom about how different kinds of alcohol affect us differently. “I go crazy on tequila,” one person claims. “He’s okay drinking beer, but he’s a mean whiskey drunk,” is an oft-heard refrain. “If I drink gin, I turn into a big, maudlin crybaby,” someone asserts.

But is it true? Does the kind of alcohol we drink influence the kind of buzz we get? The science doesn’t seem to support the folk wisdom.

First off, booze is booze. Whether you’re drinking beer, wine or hard liquor, the active ingredient—the stuff that gets you drunk—in each beverage is the same: ethyl alcohol or ethanol. Yes, hard liquor contains more ethanol per ounce than beer or wine, but it’s the amount of ethanol consumed, not the vehicle for consuming it, that makes the difference.

We recognize that different kinds of alcoholic beverages are of varying strengths—drinking 12 ounces of 80 proof (40%) hard liquor will get you much more intoxicated than 12 ounces of 5% alcohol beer—but we can account for those differences by using the standard drink rule set by the National Institutes of Health. That rule posits that although alcohol by volume varies by beverage we can assume that a 12-ounce beer equals a 5-ounce glass of wine equals 1.5-ounce shot of hard liquor. They all have about the same amount of pure alcohol and they should all affect drinkers similarly.

If people claim they get more wasted on six shots of tequila than a six-pack of beer, the reason is not that they’re drinking more alcohol or a different form of it—they are most likely sucking down the shots much more rapidly than they’re swilling the brewskis. For all but the most crazed beer-hounds, it takes at least a few minutes to finish that beer, while multiple shots can be downed rapid-fire in a matter of seconds.

That rapid ingestion of alcohol is going to cause a rapid spike in blood alcohol levels, as well as an associated rapid decrease in inhibitions, sense of propriety, judgment, and motor skills. But it’s not because you drank hard liquor instead of beer; it’s because you ingested massive amounts of ethanol in a hurry.

Still, people are going to claim different forms of booze affect them (or others) differently. What can account for that? There are three possibilities, and the first is the likeliest.

Expectations. If we believe drinking tequila will turn us into table-dancing maniacs, we’re more likely to actually turn into table-dancing maniacs after downing pitchers of margaritas. Conversely, if we think gin makes us weepy, we’re likely to get that way after a few martinis.

As a 2006 review paper on alcohol expectancy effects noted, “Studies of alcohol effects on motor and cognitive functioning have shown the individual differences in responses to alcohol are related to the specific types of effects that drinkers expect. In general, those who expect the least impairment are least impaired and those who expect the most impairment are most impaired under the drug. Moreover, this same relationship is observed in response to placebo.”======
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