Jul 11, 2016 07:48 PM
http://phys.org/news/2016-07-tom-brady-w...dging.html
EXCERPT: Sometimes, saying "I don't know" may be the best way for sports stars and other celebrities to gain favor with the public when faced with tough questions. That's the key result from a new case study involving Tom Brady, star quarterback for the New England Patriots, and a news conference he gave concerning the Deflategate scandal. People actually felt more goodwill from Brady and thought he dodged questions less when he started his answers with "I don't know" or "I have no idea," the study found. "I was shocked. People thought Brady was providing better answers when he basically dodged the questions by saying he didn't know," said David Clementson, author of the study and doctoral student in communication at The Ohio State University. The study appears in the current issue of the International Journal of Sport Communication....
EXCERPT: Sometimes, saying "I don't know" may be the best way for sports stars and other celebrities to gain favor with the public when faced with tough questions. That's the key result from a new case study involving Tom Brady, star quarterback for the New England Patriots, and a news conference he gave concerning the Deflategate scandal. People actually felt more goodwill from Brady and thought he dodged questions less when he started his answers with "I don't know" or "I have no idea," the study found. "I was shocked. People thought Brady was providing better answers when he basically dodged the questions by saying he didn't know," said David Clementson, author of the study and doctoral student in communication at The Ohio State University. The study appears in the current issue of the International Journal of Sport Communication....