Sep 26, 2023 04:53 PM
https://www.eurekalert.org/news-releases/1002630
INTRO: Over the past few years, the field of artificial intelligence (AI) has witnessed numerous breakthroughs. One such remarkable milestone was the development and adoption of chatbots and conversational agents based on large language models, including ChatGPT. These systems can engage in realistic, human-like conversations with users and help them in many ways, such as by curating information, generating recommendations, or assisting in complex tasks. Interestingly, owing to their pre-training on large amounts of data, chatbots like ChatGPT are capable of generating highly personalized recommendations, considering factors like user’s interests, browsing history, and their preferences.
With these advanced capabilities, it is likely that chatbots will soon take the cyberworld by storm and make their way into daily life decision-making, across industries such as retail, manufacturing, finance, tourism, and customer service. Thus, understanding how consumers perceive their responses is just as important as the responses themselves.
Against this backdrop, a research team led by Professor Changju Kim from College of Business Administration, Ritsumeikan University, Japan, recently conducted a detailed study to investigate how the problem of choice overload impacts ChatGPT users and its impact on their decision-making process. This study was made available online on July 13, 2023, and will be published in Volume 75 of the Journal of Retailing and Consumer Services in November 2023.
The ‘choice overload’ phenomenon occurs when a person is overwhelmed by the number of options while making decisions. When consumers experience choice overload, they often find it challenging to decide, fearing that they might make the wrong one. In many cases, this can result in decreased satisfaction with the chosen option, which is counterproductive in most contexts.
But do users experience a similar choice overload when a chatbot like ChatGPT is the one providing multiple options? Prof. Kim and his team attempted to find an answer to this question... (MORE - details, no ads)
INTRO: Over the past few years, the field of artificial intelligence (AI) has witnessed numerous breakthroughs. One such remarkable milestone was the development and adoption of chatbots and conversational agents based on large language models, including ChatGPT. These systems can engage in realistic, human-like conversations with users and help them in many ways, such as by curating information, generating recommendations, or assisting in complex tasks. Interestingly, owing to their pre-training on large amounts of data, chatbots like ChatGPT are capable of generating highly personalized recommendations, considering factors like user’s interests, browsing history, and their preferences.
With these advanced capabilities, it is likely that chatbots will soon take the cyberworld by storm and make their way into daily life decision-making, across industries such as retail, manufacturing, finance, tourism, and customer service. Thus, understanding how consumers perceive their responses is just as important as the responses themselves.
Against this backdrop, a research team led by Professor Changju Kim from College of Business Administration, Ritsumeikan University, Japan, recently conducted a detailed study to investigate how the problem of choice overload impacts ChatGPT users and its impact on their decision-making process. This study was made available online on July 13, 2023, and will be published in Volume 75 of the Journal of Retailing and Consumer Services in November 2023.
The ‘choice overload’ phenomenon occurs when a person is overwhelmed by the number of options while making decisions. When consumers experience choice overload, they often find it challenging to decide, fearing that they might make the wrong one. In many cases, this can result in decreased satisfaction with the chosen option, which is counterproductive in most contexts.
But do users experience a similar choice overload when a chatbot like ChatGPT is the one providing multiple options? Prof. Kim and his team attempted to find an answer to this question... (MORE - details, no ads)
