‘If you alienate the public, blame them, point fingers at them, things fall apart’

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Behavioural scientists: "If you alienate public, you blame them, you point fingers at them, things fall apart."

INTRO (to video interview): We were joined by Prof Christina Pagel, director of the Clinical Operational Research Unit at University College London. She’s also a member of the Independent Sage group which offers an alternative point of view to the government’s advisors. And Prof Steve Reicher, a behavioural scientist at the University of St Andrews, he’s advised both the UK and Scottish governments on their response to the coronavirus crisis... (Go to video interview)

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