Selling voyeurism: How companies create value from the taboo (guilty fashions)

#1
C C Offline
https://theconversation.com/selling-voye...boo-181020

EXCERPTS: What do reality television, slum tourism, erotic webcam and mixed-martial arts have in common? They all rely on voyeurism to entertain their audiences. Voyeurism provides a glimpse into the private life of another person to give audiences a revealing and entertaining experience.

[...] In most societies, voyeurism is taboo. Yet a growing number of businesses across a wide range of industries are successfully selling voyeurism to a growing audience.

As management researchers, we study the intersection of organizations and society. In our recently published research, we explain how businesses use two key dimensions - authenticity and transgression - to create a commercial opportunities from voyeurism.

Authenticity emerges from seeing the “real life” of another person and transgression appears from viewing something forbidden. What differentiates erotic webcam from most pornography is the perception that the audience is getting a live and interactive glimpse into the private bedroom of the cam model.

Authenticity and transgression work together to generate entertaining experiences for the audience. In doing so, businesses that commodify authenticity develop devoted and returning customers.

Delivering value to customers based on something taboo is no easy task. The mixed emotions that draw us into the voyeuristic experience can easily overwhelm us - there is a very fine line between creating entertainment value and creating too many negative emotions (such as anxiety and guilt) that push customers away.

It doesn’t take much to turn reality shows from a guilty pleasure to something that makes the audience feel too guilty to watch. In this way, the authenticity and transgression draw audiences in and create value, but can also push audiences away and destroy value.

For these businesses to be successful, they have to walk a fine line. How do they do it? (MORE - details)
Reply


Possibly Related Threads…
Thread Author Replies Views Last Post
  End of the unipolar moment: World police & leftist value exportation is out of style C C 0 16 Mar 12, 2022 05:44 AM
Last Post: C C
  KFC will now start selling fake chicken nationwide (Beyond Meat fashions) C C 3 54 Jan 6, 2022 07:26 PM
Last Post: Zinjanthropos
  Yang on Trump + South African xenophobia + Companies leaving China + Feeding dogs C C 0 168 Sep 6, 2019 12:07 AM
Last Post: C C
  Brexit: Over 250 companies moving to Netherlands? (fashionable relocation trends) C C 0 536 Jan 23, 2019 05:56 PM
Last Post: C C
  Ignoring Ayn Rand won’t make her go away (persistently selling thought styles) C C 6 2,103 Jun 28, 2018 03:20 AM
Last Post: C C
  What kind of monuments does President Trump value? (monument styles) C C 8 1,098 Aug 20, 2017 05:17 AM
Last Post: Syne



Users browsing this thread: 1 Guest(s)