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+--- Thread: Why does contemporary art make for wildly popular blockbusters? (/thread-3863.html)
Why does contemporary art make for wildly popular blockbusters? - C C - Jul 3, 2017
https://aeon.co/ideas/why-does-contemporary-art-make-for-wildly-popular-blockbusters
EXCERPT: For Americans who love art by the likes of Hans Holbein, Édouard Manet, Georges Braque and Paul Klee, dark times lie ahead. Each one is a brilliant artist, but none is a household name like Claude Monet or Pablo Picasso. After years of declining public arts education, only the most high-profile artists are recognised by the general public, capable of luring people to see their art in museums. And that spells trouble for artists of the past.
[...] According to conventional wisdom, contemporary art is more ‘accessible’ to the public, though even some museum directors admit that mischaracterises the situation. Rather, contemporary art seems more accessible because curators are loath to ascribe meaning to an art work. Their labels fall back instead on describing physical properties and processes, and viewers are supposed to find their own meaning. This ambiguity – that art can mean anything a viewer wants, or nothing at all – makes contemporary art more appealing to wider audiences. There is no need to learn the history, the characters or the symbols that artists of old portrayed and employed in their works. And therefore no reason to feel deficient. Along with this non-taxing easiness, there is an experience or spectacle aspect to some contemporary art that draws young people in particular....
MORE: https://aeon.co/ideas/why-does-contemporary-art-make-for-wildly-popular-blockbusters