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Nothing new under the sun + Pitting ethics against innovation in marketing research - C C - Apr 6, 2017
There is no New Thing under the Sun – Yes and No
https://blogstats.wordpress.com/2017/03/15/there-is-no-new-thing-under-the-sun-yes-and-no/
EXCERPT: Twitter reminded me that there’s #NTTS2017 going on, Eurostat’s biennial scientific conference on New Techniques and Technologies for Statistics (NTTS). The opening session also focused on official statistics and its actual and future role in a world of data deluge and alt-facts. What will be Official Statistics in 30 years? In Diego Kuonen’s presentation and discussion on ‘Big Data, Data Science, Machine Intelligence and Learning’ I could hear an answer to this question reminding me of a text in the Bible: “… that [thing] which is done is that which shall be done: and there is no new thing under the sun”. And this not to be understood in a static but in a dynamic interpretation....
Pitting ethics against innovation in marketing research
https://lovestats.wordpress.com/2017/03/26/pitting-ethics-against-innovation-in-marketing-research/
EXCERPT: From the front row of a packed room, I listened to a presenter discuss sharing YouTube videos with their clients in order to help them better understand consumers. As a power user of social media, and having extensive experience with social media listening, I completely understand the reasoning behind this. Qualitative researchers too have long understood the importance of bringing individual consumers into the boardroom using video evidence. Of course, as a huge proponent of privacy and ethical standards, I had a question for the speaker.
Did you get permission from each person before sharing their videos with your clients?
Sadly, I got the full set of responses I expected....