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+--- Thread: Videogames: Pikachu Has Hijacked Your Brain's Reward System (/thread-2966.html)
Videogames: Pikachu Has Hijacked Your Brain's Reward System - C C - Oct 21, 2016
http://www.theatlantic.com/science/archive/2016/10/pikachu-has-hijacked-your-brains-reward-system/504950/
INTRO SUMMARY: The yellow Pokémon captures attention by exploiting a neural bias towards cuteness, sugar content, and other rewards.