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+--- Thread: Google makes millions from greenwashing ads (exploiting fashionable crusaderism) (/thread-13135.html)
Google makes millions from greenwashing ads (exploiting fashionable crusaderism) - C C - Nov 3, 2022
Because progressive businesses, politicians, entertainers, etc are (duh) capitalists that hijack and groom left-wing issues, causes, and movements to serve their own interests; and to strategically deflect criticism from that side of the do-gooder club. But such can backfire on them at times, because brown-nosing oppression conspiracies, socialism, green values, anti-meritocracy, and radical egalitarianism is a volatile form of opportunism to juggle (playing with fire).
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https://mashable.com/article/google-greenwashing-ads-study
EXCERPTS: New research from the Center for Countering Digital Hate (CCDH), a nonprofit disrupting online hate and misinformation, demonstrates how Google has enabled greenwashing at the hands of Big Oil — and profited from this.
The CCDH, focusing exclusively on U.S.-based users, found that major oil and gas companies including BP, Shell, and ExxonMobil have bought ads on Google searches in response to questions like "eco-friendly companies", "net zero" and "how to reduce greenhouse gas emissions?" These ads redirect to companies and their greenwashing content.
Greenwashing is the increasingly popular PR tactic "where a company uses advertising and public messaging to appear more climate friendly and environmentally sustainable than it really is. It’s also a technique used by certain companies to distract consumers from the fact that their business model and activities actually do a lot of environmental harm and damage," according to international environmental law charity ClientEarth, whose definition the report uses. This strategy has risen in recent years, as public pressure and discourse has mounted on companies that have historically harmed the environment through business practices,
[...] Notably, users who were searching for information on greenhouse gases, renewables, and carbon offsets were targeted. All five of the companies in question advertised under searches concerning "eco friendly companies" or variations on the term "eco friendly", such as "eco friendly stock companies"... (MORE - details)