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Highly attractive women perceived as aggressive by other women when wearing make-up - C C - May 1, 2022
Highly attractive women are perceived as more aggressive by other women when wearing make-up
https://www.psypost.org/2022/05/highly-attractive-women-are-perceived-as-more-aggressive-by-other-women-when-wearing-make-up-63051
INTRO: Whether make-up results in women appearing more aggressive or a better potential leader depends to some extent on their perceived attractiveness, according to new research published in Personality and Individual Differences. The findings suggest that make-up’s function as a signal of intersexual competitiveness is primarily restricted to attractive women.
“We’re interested in why women wear make-up, the social motives for doing so. Conventional wisdom would suggest that it is simply to improve a woman’s appearance, but prior research suggests that there is much more to it than that,” said study author Dani Sulikowski, a senior lecturer at Charles Sturt University.
Sulikowski and her colleagues conducted two studies to examine how make-up influenced women’s perceptions of other women. They were particularly interested in whether wearing make-up was perceived as a signal competitive intent... (MORE - details)