Oct 15, 2018 11:04 PM
https://www.complex.com/sports/2018/10/w...cas-sports
EXCERPT: . . . Then there’s how the NFL handles the way the game is shared online, which is one of the biggest examples of how the most powerful sports league in America can never do the right thing. Embracing social media has allowed the NBA to become a year-round sport, basically kicking the NFL off that pedestal. Fan engagement online doesn’t compare between the sports because the NFL doesn’t allow for videos, pictures, or GIFs to be shared by social media users.
The NBA, on the other hand, is far less judicious. If you want to make a highlight video, or a GIF of a dunk, they don’t care. The NBA views this as free advertising. Social media has made the NBA the best league in the world. And the turning point was in 2013 when DeAndre Jordan dunked Brandon Knight into another dimension of Internet memeability. NBA social media engagement is so prevalent and robust, The Ringer were able to make a massive NBA meme bracket. No other American sport can provide enough content to make a post like that possible....
MORE: https://www.complex.com/sports/2018/10/w...cas-sports
EXCERPT: . . . Then there’s how the NFL handles the way the game is shared online, which is one of the biggest examples of how the most powerful sports league in America can never do the right thing. Embracing social media has allowed the NBA to become a year-round sport, basically kicking the NFL off that pedestal. Fan engagement online doesn’t compare between the sports because the NFL doesn’t allow for videos, pictures, or GIFs to be shared by social media users.
The NBA, on the other hand, is far less judicious. If you want to make a highlight video, or a GIF of a dunk, they don’t care. The NBA views this as free advertising. Social media has made the NBA the best league in the world. And the turning point was in 2013 when DeAndre Jordan dunked Brandon Knight into another dimension of Internet memeability. NBA social media engagement is so prevalent and robust, The Ringer were able to make a massive NBA meme bracket. No other American sport can provide enough content to make a post like that possible....
MORE: https://www.complex.com/sports/2018/10/w...cas-sports