Scivillage.com Casual Discussion Science Forum

Full Version: Videogames: Pikachu Has Hijacked Your Brain's Reward System

You're currently viewing a stripped down version of our content. View the full version with proper formatting.

http://www.theatlantic.com/science/archi...em/504950/

INTRO SUMMARY: The yellow Pokémon captures attention by exploiting a neural bias towards cuteness, sugar content, and other rewards.